Wednesday 1:45 PM - 2:45 PM · TMB 2-3

CORENOTE: The Roadmap for Microsoft SQL: Ground to Cloud to Fabric

Join us for an in-depth session on the future of Microsoft SQL—from on-premises to Azure and into Microsoft Fabric. Discover our unified, AI-ready relational database that powers modernization and next-gen AI apps. See how SQL delivers consistency, performance, and innovation everywhere you need it!

Wednesday 3:05 PM - 4:05 PM · C105-C106

Build Secure, Scalable AI Applications with Azure SQL Database Hyperscale

Azure SQL Database Hyperscale eliminates the practical limits traditionally seen in cloud databases to support modern AI apps. Join us as we cover features like native vector indexes, semantic search, and low-latency RAG. We’ll show how Azure SQL Database Hyperscale can scale securely with up to 30 replicas and 150MBps log speed. We’ll show how to invoke models via T-SQL and Microsoft Foundry to modernize your mission-critical workloads.

Wednesday 3:05 PM - 4:05 PM · C211-C213

Choosing the Right Data Store--An Overview of Azure and Fabric Data Platform Choices

Choosing the right data store can make or break the performance and costs of your application. In this session, we will cover all the options available to you in the Azure and Fabric Data space. You'll learn about CosmosDB, Azure/Fabric SQL DB, Postgres, and MySQL services, as well as Databricks.

Wednesday 4:25 PM - 5:25 PM · B406b-B407

Azure SQL MI Unleashed: Inside the Next‑Gen GP & What’s Coming Next

If you plan to migrate and modernize your SQL workloads in the cloud, Azure SQL Managed Instance (SQL MI) is your best choice - now reimagined for speed, scale, and flexibility. In this session we will deep‑dive into the Next‑Gen SQL MI GP architecture and how it delivers faster performance, greater scalability and smarter resource tuning, making it a great choice for your key database workloads.

Wednesday 4:25 PM - 5:25 PM · C108-C109

Talk to Your Data: The Future of Data Interaction with AI

In the evolving world of data, the ability to interact with your datasets and databases using natural language is a game-changer. This session will introduce you to the power of Azure OpenAI, Azure SQL, and Microsoft Fabric, showing you how to break down barriers that have traditionally required.

Thursday 8:00 AM - 9:00 AM · C101

Azure SQL Database, a great alternative to SQL Server Express or Standard

Do you currently use SQL Server Express or Standard Edition to support third-party applications? Discover how moving to Azure SQL Database can reduce costs and administrative overhead. This session will cover the pros and cons. We’ll walk through real demos of ongoing management, and engage in an interactive discussion to help you decide if Azure SQL DB is right for your environment.

Thursday 10:10 AM - 11:10 AM · C202-C204

Best Practices for SQL Database Backup Configuration, Immutability, and Ransomware Protection

Learn best practices for Azure SQL Database backup configuration and ransomware protection. Explore PITR and LTR strategies, backup immutability, and deletion safeguards to ensure compliance and resilience. Gain actionable insights to secure data, prevent tampering, and maintain business continuity.

Thursday 2:00 PM - 3:00 PM · B401-B402

Performance monitoring for SQL, from ground to cloud

Managing SQL performance across your environments can be complex, but it doesn’t have to be. Introducing a fully managed performance monitoring solution that provides near real-time data, scales effortlessly, and delivers actionable insights for all workloads on Azure SQL and SQL Server. You’ll see just how fast and easy it is to monitor SQL performance, without any operational overhead.

Thursday 2:00 PM - 3:00 PM · B312-B313a

Hyperscale - the SQL Database for All Workloads

See how organizations are adopting Azure SQL Database Hyperscale for new and growing workloads. We’ll walk through real implementations—including scaling from zero to hundreds of databases— to learn what DBAs and devs learned along the way, and show demos of the tools and features that made those deployments successful.

Thursday 4:15 PM - 5:15 PM · C113-C114

What's new in Mirroring SQL to Fabric: The Fast Track to Modern Data Integration & Analytics

As organizations navigate the era of generative AI, advanced analytics, and rapid digital transformation, the ability to extract timely business insights is more critical than ever. This session deep dives into SQL Mirroring in Microsoft Fabric that enables organizations with near real-time data replication from source SQL databases to OneLake, all without building intricate ETL processes.

Thursday 4:15 PM - 5:15 PM · TMB 1

Ignite Governance Insights Across Databases, Lakes, and Models

Turn data governance into a productivity boost for Azure SQL Database, Fabric SQL Database, and Fabric Data Warehouse architectures and engineering. Gain efficiency and confidence in every deployment. Learn how cataloging, classification, lineage, and quality workflows integrate with databases and pipelines to improve trust, and enable secure, compliant data for engineering teams.

Thursday 4:15 PM - 5:15 PM · C108-C109

Building an AutoML Pipeline for Vector Data in Azure SQL

This session demonstrates how to build an AutoML-driven pipeline inside Azure SQL to process and optimize vector data. Learn how to automatically profile datasets, select the best embedding model and parameters, and improve retrieval accuracy using adaptive evaluation and feedback loops.

Friday 8:00 AM - 9:00 AM · TMB 1

SQL Server in Azure Virtual Machine: Configuring for price-performance

When selecting a virtual machine to host your SQL Server workload in Azure, you need to choose a VM size that provides optimal performance and fits your organization’s budget.

In this session, we will cover topics such as the different VM types that are appropriate for SQL workloads, configuring storage, and features unique to Azure that can help boost your performance without breaking the bank.

Friday 10:10 AM - 11:10 AM · C202-C204

Simplify management of hybrid and multi-cloud SQL Server using Azure Arc

Managing SQL Server in hybrid and multi-cloud environments can be challenging. Azure Arc streamlines SQL Server operations across on-prem, edge, and even other public clouds. Discover how to use built-in capabilities like best practices assessment, performance monitoring, and migration tools to centralize insights, simplify daily operations, and get ready for migration to Azure.

Friday 11:30 AM - 12:30 PM · C111-C112

SQL Performance Supercharged: Strategies for Azure SQL Performance Optimization

Discover how the Azure SQL PG Engineering team tackles complex, mission-critical performance challenges across Azure SQL DB and Managed Instance. Through real customer cases and practical demos, learn sharp diagnostic techniques, hidden optimization opportunities, and the most common pitfalls to avoid when tuning workloads pre- or post-migration.

Friday 2:00 PM - 3:00 PM · C113-C114

When AI meets your database: Securing sensitive data in Azure SQL in an AI-driven world

As AI becomes embedded in every application, protecting sensitive data in Azure SQL is vital. This session explores how to secure sensitive data from AI agents and design a defense-in-depth model using Azure SQL's existing security stack - modern authentication, granular access control, data protection, monitoring, auditing, and more. Learn how to confidently use Azure SQL to power AI applications.